DPS draft.

A.BADOULA
"Long Time Coming..."

A.BADOULA (pronounced baa-du-la) has barged into the scenes and made a huge success with her quirky music, already labelled as 'The most controversial female lyricist' in 2013. Her flow has been compared to a cross section between Erykah Badu and Kendrick Lamar she comes across as fairly masculine and tomboyish, but in her recent mix tape 'Long Time Coming' she surprised everyone with her soulful jazz singing voice.
Its been more than a year since the songstress from Harlem with her hair wrapped in nefertiti scarf first unleash her boho soul upon the rest of the world. Singing womanist anthems in her reedy voice, Badoula proved to be a true original and many have followed in her footsteps.

Badoula herself shouldn't worry about fading from the hip hop culture anytime soon. The 22-year-old New yorker has proven to be one of musics most intriguing new shape shifters since she started posting songs and videos online a few years ago. Fast-forward to today, and her cheeky black and white video for 'Long Time Coming' has amassed more than 3million plus youtube views. Whats cool about Badoula is how she combines audacious charisma with lyrical naughtiness and genre hop-scotching: over ultra futuristic dance grooves, she sings like a bird and spits rhymes like a sexpot forging an irrepressible persona in the process. "The beats are like scripts, and the raps are my monologue," says Badoula, who studied musical theatre before she took the mic.


If you hadn't made it what do you think you'd be doing now in terms of occupation?

Badoula:
well, I'd probably be like every 22 year old girl right now 2 babies, no baby daddy with a little shitty job on the side...*laughs* nawww I'm joking I'd still be trying to make it I started off on youtube until I got discovered, the thing is it still feels unreal like its crazy, literally one day making my own beats in my room song writing to being famous and everyone wanting pictures! shit! I still went into my job after I got signed, my boss Kim used to look at me like I was crazy! I just love Kim.

How do you cope with the fast life, the drama, the attention, the money, everything!?

Badoula:
UH.. my mama always told me my mouth would get me into trouble so I keep myself to myself we're all trying to make it out here its a hard world I just ignore everything and humble myself still impress my fans.. we got some crazy ones shit! but yh my fan base stays growing! AND I just can't keep up with the digits in my account I get some free shit so DOPE! *laughs* the other week I got some customised trainers from nike I was over the moon.

We were told you never grew up with a father present in your life has he tried to contact you since the fame?

Badoula:
I hope not! *laughs* I mean.. I don't know like he aint been there for like what? 20 years of my life and then fame comes and he wanna holla? naww I'd probably hang up or something. can we stop talking about.. next question.

You're surrounded by drugs everyday do you take any drugs or tried any drugs?

Badoula:
SHIT! I knew this was coming well I mean I think everybody do drugs now, I've been smoking for a while isn't nothing new but like I'd say recently its become a lot more because more money, more stress... right? But I ain't no hardcore drug taker that pops molly and all the others I'm cool with a bit of MARY JANE *LAUGHS*

So recently you released 'Long Time Coming' did you expect it to be a hit success as it is now?

Badoula:
well not as much of a success as it is but like I knew it'll get somewhere Ive got a good team behind me so wouldn't it go well I mean why release a track if you didn't think it was going to be a success?

Is there any special man in your life at the moment?

Badoula:
aha! awkward. Funny you should ask that I'm a lesbian *laughs*... yes I'm a lesbian I thought you'd all know that I was waiting for this question! one of my old songs talks about me coming out etc the journey of acceptance in modern society but yh.. her names Syd.

Front Cover Analysis

This front cover fits in with the new hip hop movement, recently a new trend has come about everyone dresses up how they used to dress in the past, much more vintage and they also have the 'don't give a f*ck' attitude with their appearances, for explain the man with bucket hat who's face cannot really be seen has very messy facial hair.
The fashion trend has changed it is much more loud and out there many different styles placed together much more jewellery or very dull and simple.

The black background has a good effect on the front cover because there is more colour on the clothing on each individual, the black background makes each and everyone of them stand out because the colour scheme is very simple.

The writing on the front isn't too much so it allows us to focus on the little headlines that are placed on the front.

Magazine Shots Analysis


This is one of my first choices of pictures that I may use on my DPS because I like the fact that the background is very rugged and tagged.

I also feel the model stands out exceptionally well because of her clothing.

Her pose is also very effective in terms of the hip hop genre she is also standing in an awkward position and smiling I feel it adds a soft, femininity to her even though her personality comes across as fairly masculine in some of her statements in the DPS.

Artist case study
Tyler, The Creator
 
Tyler Gregory Okonma (born March 6, 1991), better known by his stage name Tyler, The Creator, is an American rapper and record producer from California. Born in Ladera Heights, he rose to prominence as the leader and co-founder of the alternative hip hop collective Odd Future, and has rapped on and produced songs for nearly every Odd Future release. Okonma also creates all the artwork for the group's releases and said in an interview with DJ Semtex, that he designs all the group's clothing and other merchandise as well. After releasing his debut album Goblin under XL Recordings, in April 2011, he signed a joint venture deal for him and his label Odd Future Records, with RED Distribution and Sony Music Entertainment. Following that he released his second studio album Wolf, which was met with generally positive reviews and debuted at number three on the Billboard 200 selling 90,000 copies in its first week.

Early life

Tyler Okonma was born in Los Angeles, California to a Nigerian father and a mother of African-American and white Canadian descent. He has never met his father, and spent his early life living in the communities of Ladera Heights and Hawthorne in southwest Los Angeles County. At the age of seven, he would take the cover out of an album's case and create covers for his own imaginary albums including a track list with song times before he could even make music. At the age of 14, Okonma taught himself how to play piano. In his twelve years of schooling, he attended twelve different schools, in Los Angeles and Sacramento areas.

Feuds

In the song "Yonkers", Tyler disses numerous artists, such as rappers/singers B.o.B and Bruno Mars, and Hayley Williams, front woman of band Paramore. Tyler, the Creator also disses Bruno Mars in The Game's song "Martians vs. Goblins", which he and Lil Wayne are featured artists. In response, B.o.B released a similar diss track, entitled "No Future" that also references Tyler's group, Odd Future. Ironically, Tyler praised the song, and initially did not think it was a diss track. Bruno Mars, in response to the verse "stab Bruno Mars in his goddamn oesophagus," said, "[Tyler] has to wait in line if he wants to stab me...[Tyler's] definitely not the first guy that's said something like that to me and he's not going to be the last." Los Angeles rapper Hopsin also dissed him in his "Ill Mind of Hopsin 4" music video, released in July 2011. As a response, he was parodied in the "Martians vs. Goblins" music video.
Tyler, The Creator and R&B singer Chris Brown feuded due to claims Brown tweeted on Twitter of Odd Future's music containing a "demonic" message. Tyler had made several sarcastic remarks via Twitter afterwards, leading to a heated feud between the two musicians. Before a live performance alongside Frank Ocean, Tyler, The Creator called out Chris Brown referring to Brown's savage beating of fellow musician Rihanna. Afterwards, Brown and Tyler cleared up the feud when Tyler tweeted that he is a fan of Chris Brown's song "Look At Me Now" featuring Lil Wayne and Busta Rhymes. According to Tyler, The Creator there are things "[his fans] don't even know" about the feud.
Through Formspring, Tyler has also said that he does not like Vince Staples, although he praised his rapping abilities. Vince has collaborated with several members of Odd Future, notably Earl Sweatshirt, Mike G, Domo Genesis & The Jet Age of Tomorrow. In 2011, Tyler said that he does not dislike Staples, but he dislikes the fact that people think he is a part of Odd Future when he is not actually in the group

 

Record Label Case Study

OFWGKTA

Odd Future Wolf Gang Kill Them All, often abbreviated to OFWGKTA (stylized OFWGK†Δ) or simply Odd Future, is an American hip hop collective from Los Angeles, California. The collective is led by rapper/producer Tyler, The Creator, and includes rappers Hodgy Beats, Earl Sweatshirt, Domo Genesis, and Mike G, singer-songwriter/rapper Frank Ocean, producers Left Brain, Syd Tha Kyd, Matt Martians, Hal Williams and other non-musical members, notably Jasper Dolphin, Taco Bennett and Lucas Vercetti. There are multiple groups inside the collective: MellowHype, The Internet, The Jet Age of Tomorrow, EarlWolf, and MellowHigh.

Sub-groups

• MellowHype
  • Hodgy Beats
  • Left Brain
• The Jet Age of Tomorrow
  • Matt Martians
  • Hal Williams
• The Internet
  • Syd tha Kyd
  • Matt Martians
• MellowHigh
  • Hodgy Beats
  • Left Brain
  • Domo Genesis
• EarlWolf
  • Tyler, The Creator
  • Earl Sweatshirt
• Sweaty Martians
  • Earl Sweatshirt
  • Matt Martians

Albums

• The OF Tape Vol. 2 (2012)

Mixtapes

• The Odd Future Tape (2008)
• Radical (2010)

Compilations

• 12 Odd Future Songs (2011)

History (2007–2009: Early career)

Odd Future formed around 2006-2007 in Los Angeles. The original members were founder Tyler, the Creator (Tyler Okonma), Left Brain (Vyron Turner), Hodgy Beats (Gerard Damien Long), Matt Martians (Matthew Martin), Jasper Dolphin (Davon Wilson) and Casey Veggies (Casey Jones), the latter of which appeared only on the group's debut mixtape before branching out to other projects. However Casey Veggies remains a close contributor. At some point before the release of Bastard, Chicago based rapper brandUn DeShay collaborated with the group, and appeared on the track "Session," but Tyler and DeShay had a falling out, and his vocals on "Session" were replaced by Mike G. Much of their early music was recorded in a room in Syd the Kyd's and Taco's house, known as the Trap, located in South Central Los Angeles.

2010: Rise in popularity

2009-2010 saw several new members arrive, Domo Genesis (Domonique Cole), Earl Sweatshirt (Thebe Kgositsile), Mike G (Michael Griffin II), and Frank Ocean (Christopher Breaux). After the release of his debut album Earl, member Earl Sweatshirt was subsequently absent from the group for two years following its release.
The group completed a two-stop tour, their first outside of Los Angeles and in London, England, on November 5, 2010, and New York City on November 8. The concert at The Drop in London sold out within 48 hours of announcement by the group. Their concerts have frequently been compared to punk rock shows, with stagediving, moshing and antagonizing the crowd.

2011–present: Solo releases and TV show

MellowHype re-released their album BlackenedWhite through Fat Possum Records. Tyler, the Creator also signed a one album deal with XL Recordings and released his sophomore effort, Goblin, on May 10, 2011. They have collected a cult following, and have been getting press from blogs as well as magazines. Though they are often labeled as horrorcore, the group has universally dismissed it on Twitter in interviews, and on tracks such as "Sandwitches". Pitchfork Media has labelled the group as indie rap. In April 2011, the group signed a deal with RED Distribution and Sony Music Entertainment to start their own label, Odd Future Records. On August 2, 2011, Odd Future announced on their website the Golf Wang Tour 2011.The tour included 27 stops, beginning on September 28, 2011 in San Diego, California at the House of Blues.
On September 8, 2011, it was announced that Odd Future would be making a television show called Loiter Squad. The show was announced to be a sketch comedy show featuring various skits and pranks and originally aired on March 25, 2012 on Adult Swim. The show features Tyler, Jasper, Taco, Earl and Lionel as main cast members with other members of Odd Future making cameo appearances. The program is produced by Dickhouse Productions, which also is the production company for Jackass.

On October 3, 2011, Tyler, The Creator tweeted a link to iTunes with an compilation album of 12 old Odd Future songs from artists within the group such as Domo Genesis, Hodgy Beats, Mike G, The Jet Age of Tomorrow, MellowHype, The Internet and himself. The album is simply named "12 Odd Future Songs", despite there being 13 songs including a brand new song from The Internet. On March 20, 2012, the collective released their debut album, The OF Tape Vol. 2. The album was a sequel to the original mixtape, The Odd Future Tape. On the same day, Earl Sweatshirt, who was absent from Odd Future from June 2010 until February 2012, first performed with the group at the Hammerstein Ballroom in New York. It was rumoured that his mother sent him to an all-boys boarding school for kids with drug issues and depression in Samoa. Earl confirmed in an interview after returning to the U.S. that he attended a therapeutic retreat school for at-risk boys situated outside the Samoan capital of Apia called Coral Reef Academy, because he was getting himself into trouble.
Frank Ocean released his debut studio album channel ORANGE on July 17, 2012. Other solo releases for the second half of 2012 included Domo Genesis's No Idols with The Alchemist, released on August 1, and MellowHype's Numbers, released on October 9.^[ On December 5, 2012 it was announced Frank Ocean was nominated for six Grammy awards at the 55th Grammy Awards including Best New Artist, Record of the Year for "Thinkin Bout You" and Album of the Year for channel ORANGE.
On April 2, Tyler, The Creator released his second studio album Wolf which received positive reviews from critics and debuted at #3 on the Billboard 200 selling, 89,895 copies in the United States. Earl Sweatshirt released his debut studio album Doris on August 20, 2013, which was met with critical acclaim, and MellowHigh released their self-titled debut album together on October 31, 2013.

 

Record Label Case Study

GOOD Music

GOOD (Getting Out Our Dreams) Music is an American record label founded by hip hop recording artist and record producer Kanye West in 2004. The label is home to recording artists such as West himself, Big Sean, Pusha T, Mos Def, John Legend, D'banj and Mr Hudson among others. The label also houses a roster of producers such as, Hudson Mohawke, Jeff Bhasker, No I.D., Q-Tip, S1 and Travi$ Scott. Artists formerly signed to the label include Common, Kid Cudi, GLC and Consequence among others. The label has released seven RIAA certified gold or higher albums.

History (2004–07)

West founded the label in 2004, in conjunction with Sony/BMG shortly after releasing his debut The College Dropout. John Legend and Common were the first artists signed to the label. GOOD Music received seven Grammy Award for the first two albums on the label; Get Lifted (2004) with three and Be (2005) with four respectively. Shortly after, GLC, Really Doe, Malik Yusef, Tony Williams and Consequence were all signed to the label.

In August 2005, West released his second studio album Late Registration which featured guest appearances from all of the GOOD Music roster at the time. In October 2006, Legend released his second album - Once Again which won a Grammy for the song "Heaven". In May 2007 the Detroit rapper Big Sean signed to the label.

2008–2011

In 2008, West signed British singer-songwriter Mr Hudson, after hearing A Tale of Two Cities. He also signed then up-and-coming rapper Kid Cudi, after hearing his respective work from producer and manager Plain Pat. Kid Cudi's debut album, Man on the Moon: The End of Day was released under GOOD Music on September 15, 2009. The album earned three Grammy nominations and was certified Gold by the RIAA. A month later Mr Hudson's solo debut Straight No Chaser, was released
The label would hold a cypher for the 2010 BET Hip Hop Awards in June, that featured West, Common, Big Sean and new signee Cyhi the Prynce. In late 2010, West released several tracks featuring himself, and others members of the GOOD Music roster, in a free weekly giveaway known as, G.O.O.D. Fridays.In September 2010, West signed Brooklyn rapper Mos Def to GOOD Music, and shortly afterwards Consequence released a diss track and left the label. The following month Pusha T announced his signing. Late in 2010, Kid Cudi released his second studio album Man on the Moon II: The Legend of Mr. Rager, followed by West's fifth album My Beautiful Dark Twisted Fantasy.
In April 2011, West signed Q-Tip of A Tribe Called Quest as a producer, and signed upcoming producer Hit-Boy to Very G.O.O.D. Beats. In 2011 West signed Nigerian artists D'banj and Don Jazzy. In June 2011 GOOD Music signed their first distribution agreement, with Def Jam Recordings Big Sean's debut Finally Famous was the first album released by GOOD Music with distribution by Def Jam.

2012–present

In late 2011, plans were announced for a 2012 release of a GOOD Music collaborative studio album, later announced as Cruel Summer The first single, "Mercy" was released on April 6, 2012 and featured Kanye, Pusha T, Big Sean and affiliated artist 2 Chainz. Prior to the albums release on September 18, 2012, "New God Flow" and "Clique" were released as singles. It was accompanied by the eponymous short film Cruel Summer which was shot in Qatar; the film premiered at Cannes Film Festival. The album debuted at number 1 on the Billboard 200.
In late 2012, Q-Tip hinted at a follow up album to Cruel Summer, possibly titled Cruel Winter. Teyana Taylor and Travi$ Scott also hinted at the album on twitter. In an interview with DJ Semtex, Big Sean confirmed the album was coming and that he's worked on a track for it. Later, John Legend confirmed the album and said he's made tracks for it in an interview with Rolling Stone. However in January 2013, former GOOD Music member Common squashed these rumours by saying that everyone, himself included, is too focused on solo projects as Cruel Summer acted as a launching pad for them. However GOOD Music artist Travi$ Scott would later insist the album would still be released. Big Sean also said that the project would be released sooner than people thought. On June 27, 2013 Cyhi the Prynce said that Cruel Winter could be released by the end of the year, and it was up to Def Jam to greenlight the project.
In January 2013, Scottish record producer and DJ Hudson Mohawke, announced that he had signed to the production arm of G.O.O.D. Music - Very G.O.O.D. Beats. In April 2013, Kid Cudi announced on Power 106 that he was no longer with the label, leaving on amicable terms. On June 29, 2013 producer Hit-Boy of Very G.O.O.D. Beats announced that his contract expired and that he was no longer signed to GOOD Music.

Hip-Hop Historic Genre Research

 

Hip-Hop Defined:

Hip-hop is a form of popular music that's comprised mainly of mc'ing and dj'ing. The other two components that complete the four elements of hip-hop are graffiti and breakdancing. As hip-hop evolves into big business, the four elements (mc'ing, dj'ing, graffiti, and breakdancing) are constantly being merged with others like clothing trends, slang, and general mind set.

Rap Vs. Hip-Hop:

Rap is a form of music that stemmed from hip-hop culture. Hip hop is a lifestyle with its own lingo, dress code, etc. In the words of KRS-One, "hip-hop is something you live, rap is something you do."

Hip-Hop Started in the Bronx:

A product of cross-cultural integration, rap is deeply rooted within ancient African culture and oral tradition. Hip-hop is believed to have originated in the Bronx by a Jamaican DJ named Kool Herc. Herc's style of dj'ing involved reciting rhymes over instrumentals. At house parties, Herc would rap with the microphone, using a myriad of in-house references. Duplicates of Herc's house parties soon drifted through Brooklyn, Manhattan. Herc and other block party DJs helped spread the message of hip-hop around town and spawned tons of followers.

Humble Beginnings:

Some of the earliest rap songs ever recorded include "King Tim III (Personality Jock)" by Fatback Band and "Rapper’s Delight" by the Sugarhill Gang. The latter reached the #36 spot on the Billboard charts (a huge feat by 1970's standards), thus demonstrating hip-hop's ability to draw commercial appeal.

Hip-Hop As a Melting Pot:

Hip-hop as a musical melting pot is still evolving. It has become more eclectic, borrowing from soul, jazz and live instrumentations with the likes of De La Soul, A Tribe Called Quest, and most recent Kanye West championing the ‘soulful rap’ movement.

 

Hip-Hop Sub Genres:

• Southern Rap
• Hyphy
• Battle Rap

 



 Magazine Conventions...

Denotation- Facts, police descriptions, what you actually see,

Conotations -Descriptive words, opinions, interpretation of meaning

Foundation Portfolio:

• Magazine Production
• 2 Tasks- Preliminary and Main task
• Coursework worth 50% of AS grade
• Main task:

Music Magzine:

Front cover, contents page and double page spread of a new music magazine

20 marks- Research and planning

60 marks- Constructing

20 marks- Evaluation

Music Magazines:

• NME
• XXL
• Mojo
• Mix Mag
• Q
• The Source
• VIBE
• KERRANG

Music magazine:

• Genre conventions
• Pictures
• Reviews-albums,singles,live shows
• Album releases
• Genre specific
• Interviews
• Latest News
• Advertising

Why do we do genre research?

• To find out what conventions are so that we can replicate them in our production.
• To gain a historical overview of the genre.

Mise-en-scene

• Setting
• Lighting
• Props
• Costume
• Hair/Make-up

Hip Hop Magazine analysis

Music Magazine plan

Genre - I have decided that my music magazine will be based on Hip Hop. I decided to do this because I'm very much interested in this genre and most familiar with it. I listen to alot of music from this genre. My magazine will cover the East Coast/Beast Coast Movement, Pro Era, Odd Future those are some of the subgenres of hip hop. I will also include some of the many artists that aren't yet mainstream.

 

 

Target Audience - My target audience are mainly teenagers from roughly about 15-19.

Not only is it becoming popular in america it has also become a new fad in London as many youths have started to mimick some of the trends that have resurrected in America, I will make sure to add some new trends so that any fashionistas/hipsters that are interested can also not find out about music but also some of the latest fashion trends and what these celebs are wearing.

 

Name - I have a few lists of names that I may consider using for example, There is 'FUTURE', 'NOIR', 'OUTKAST' these are the few that I am struggling to choose I want the name to be short and also leave the audience wanting to read what is inside. After asking a few people many have told me that they like the name 'NOIR' so I may use that title

 

Focal Image - The main image will portray my models doing something very deviant making them look like a menace to the society and also making them look very anti social and violent.

 

Mood Board

 

 

Contents page analysis

 

I've decided to analyse this content page because I like the layout of it and I'd like to do something similar for my music magazine contents page.

This content page does not look like a normal content page because it does not have the usual layout of a contents page. In most magazine there will be lot's of pictures showing something related to the article that was advertised on the front cover. While this one only shows a picture of 2 models I believe this makes the models stand out more because they are giving only one main image to look at other than the page references.

The image of Shanelle and Nicki Minaj is the main focus of this content page because it covers more than half of this page, this is a full body shot of the females without their legs cropped out you can see from head to toe, They are both looking in the direction of the camera which I think will appeal to the readers I believe this is more effective that they are both looking into the camera very seductively.

This content page still covers some of the convetions, such as the title of a article with a page number and small description of the article to make the readers clear on what its about, this content page only has 1 main collumn which is uniqe because most of the content pages I have looked at had 3 or more collumns, In my opinion I think that when there is less information on the content page it looks more professional and also less tacky and cluttered.

The colour scheme is kept to a minimum, there are lots of darker shades for example there is cream, a dark leaf green and also black. I think that this combination work well and is appealing to the readers, Other magazines prefer to use very bold and vibrant colours to catch their audiences attention but I believe that this colour scheme worked.

Analysis On Students magazine

This is evidentally a school magazine, I know this because all the information is school based and the front cover has a student which connotes that this is a student magazine.

Also the title of the magazine is very appealing 'student suprise' it relates to school because they have involved students in the name making it fairly obvious that it is for students.

 

The language used is very child friendly it allows all their readers to be able to understand

There is a small amount of writing on the front cover in my opinion I think it looks fairly plain which makes it look unfinished.

However the colours of the font is very eyecatching it makes the front cover more presentable as it follows a pink & yellow theme. 

 

It dosen't have a barcode or the price that the magazine will be sold at but it does have a button.

The sort of people who might read this type of magazine are people who share an interest in school events and students who want to find out more about what to do after finishing college whether they'll decide if they are going into higher education etc.

School Magazine - Planning sheet

Who is the target audience (consider age, gender, interests)
My target is going to be students from year 10 and above its going to be directed at males and also females.

What is the name of your magazine? What are the connotations of the name?


Who will be your front cover model and why?
The main model for my magazine is going to be students jumping holding their "results"

What sort of shot will it be? Inside/ outside? Low/ high angle?
It will be outside shot from a low angle maybe a middle angle to show the full body length

What would be your sell lines? How will you entice your target audience?

What items and feature articles would you need on your contents page?

Welcome to my media blog.

Front Cover Analysis.

What genre of music does the magazine cover? Give evidence

Hip-hop and R&B - there are names mentioned such as TI and Jay Z who are Hip-hop artists. Reveals Keri Hilson a well known hip-hop artist

What are the connotations of the masthead?

The masthead is written with a large font to capture enough attention and is placed on the top third.

What can you say about the language techniques used by the headline and sell lines? Give evidence

Standard and simple english. Not too sophisticated. The headline 'Vibe' indicate a sense of R&B background seeing it sounds fluent and relative to music

What can you say about the layout style, particularly style and size of fonts and the colour scheme?

Very vague yet interesting colour scheme of blue slowly decreasing in brightness to the left. 'vibe' is written in large font with a plain white colour however it is written on a jazzy font type of music specifically with the 'V'.

What can you say about the use of photography?

The photograph of Keri Hilson is almost a full body shot. Use of photography may reveal Keri Hilson a well known music artist which conveniently relates to the genre of the magazine in R&B and she's an R&B artist.

Does the front cover feature any other layout conventions?

The front cover of the magazine has a masthead, barcode, headline, sell lines, strap line

Who are the target audience? why?

The target audience for this magazine is for teenagers/young adults and also anyone who enjoys R&B/Hip hop